A refreshing alternative to beer with a cheeky side
Offering an assortment of flavored hard lemonades, Mike’s has been a player in the liquor isle for the past 15 years. In the last few years Mike had become stale and dusty on the shelf in the need for a reawaken. The task was to hold on to Mike’s equities in the logo mark, iconic yellow and black colors and Mike’s witty quips. Mike’s is still made in his “garage”, but the “garage” is much larger now.
The results are an updated logomark with the flaxability to communicate different flavor blends. New core packaging shouts from the shelves with the refreshment to compete with this growing category.
Agency: Perspective Branding - Emeryville, CA
Role: Competitive Auditing, Brand Positioning, Identity Design, Brand Equity, Brand Voice, Package Design, Line Extension, Print Production, Signage