Enjoyed by the young and young at heart
Lemonade conjures up all sorts of warm, summertime memories. A brand built around naturally sweetened lemonade should do the same. The task was to build a lemonade story around the name Jake’s that would live on the massive shelves of Costco. It must capture the hearts and sensibility of mothers while captivating the children standing in the shopping carts.
The results are Jake’s little red wagon, overflowing with ripe lemons. Built around the story of Jake being a young entrepreneur who grows up with the same passion for delivering fresh lemonade to the neighborhood. This bright and wholesome solution brings all the warmth of summer to life. And brings a ray of sunshine to a massive retail environment.
Agency: Perspective Branding - Emeryville, Ca
Role: Competitive Auditing, Brand Positioning, Identity Design, Brand Equity, Brand Voice, Package Design, Line Extension