The wolfs messed with the wrong pig
Over the past 5 years, North Americans thirst for a crisp and refreshing alternative to beer has been reawakened. With sales more than tripling in the market, the Okanagan Cider Company sought for new opportunity on shelf. The task was to build a brand around the original name of Flying Pig* and carve a new niche in the market.
The results is an edgy interpretation of the three little pigs nursery rhyme. The wolfs had messed with the wrong pig, and he’s now clearing them out of his and his brothers apple orchards. The brand styling mashes the classic elements of alcohol design with the rawness of biker aesthetics. The 4 pack allows space to tell the story as it move around the pack, a part 2 to the three little pigs story.
* The brand name changed from Flying Pig to Fat Chance four days before press.
Agency: Perspective Branding - Emeryville, CA
Role: Competitive Auditing, Brand Positioning, Identity Design, Brand Equity, Brand Voice, Package Design